The Malibu brand
Better since 1979.
The philosophy that continues to drive us forwards.
When our founder Karl-Heinz Schuler observed the motorhome and camper van market in 1979, his first thought was “That can be done better” – and thus the Carthago company was born. We continue to pursue this idea with the Malibu brand. It is our philosophy, which has shaped the path of the Malibu brand to this day:
The best ones are the ones who are never satisfied with the status quo. The ones who, however good things are, always see an opportunity to do things better. The ones who still aren’t satisfied, even if they are the best.
Short sentence – Huge significance.
Our philosophy is a reflection of our drive and is the reason why we invest more know-how, more time and more effort into the development of our products, model year after model year. It ensures that we do everything we possibly can to continually deliver new ideas that improve the status quo with innovative thinking, an eye for detail, pioneering solutions and an unwavering focus on developing products with highly practical benefits.
Our slogan gets to the heart of this. It succinctly demonstrates what our founder, our brand and our vehicles stand for:
Better since 1979.
The Malibu added value promise
We believe that actions speak louder than words. That’s why we channel our philosophy and our slogan into our vehicles. With a never-ending stream of new ideas that add value, which you can feel in every Malibu vehicle in terms of more functionality, more comfort and a greater sense of well-being. A combination of added value that you won’t find in any other vehicle in this class on the market.
The key information at a glance.
Our vision:
We want our customers to enjoy the best holiday experiences of their life – time and time again.
What we believe in:
We believe that there’s always a way to do something better. Even if it’s already the best.
Our purpose:
We exist to make the travelling experience better. To make the feeling of freedom better. To make our customers’ precious free time better.
Our brand values.
You can only trust a brand if you know what it stands for. The values that reflect the brand’s identity are a key part of this. They serve as a guide and reveal the things that you can count on.
Progressiveness.
We continually strive to make progress and develop new ideas with a focus on benefits.
Self-awareness
We’re proud of our history, our vehicles and our employees.
True to our roots
We are conscious of our roots in Upper Swabia and always act in the spirit of our founder.
Excellence
We always want to offer our customers the best so that they don’t need to make any compromises.
Our aim is perfection.
We have one goal in everything we do – that you enjoy the best holiday experience of your life, not only when you reach your destination, but on the journey there as well. On each and every trip you take with your Malibu vehicle. Be it an integrated or semi-integrated motorhome or a camper van, we enable you to travel in the ultimate comfort, so that no matter where your journey takes you, you won’t need to compromise on anything. Even though our vehicles have a huge amount of storage space for everything under the sun, you can confidently leave any compromises at home. When it comes to comfort, we don’t cut corners. Not even when weight is a consideration because of the 3.5 t weight limit.
Discover the Malibu experience.
Our Malibu Experience section offers a magazine full of inspiring travel reports, practical tips and the latest trends. Or experience our vehicles live at trade fairs, events or directly at the dealer. Your next adventure awaits – let us inspire you!
